Easy Offline Advertising Tips for Lawn Care Professionals

While digital marketing for your business is important, offline advertising can be just as effective. Attending local events, gatherings, or additional activities can present you with a chance to meet community leaders and introduce your business to community members. Bring your business cards, and wear your logo proudly!

Tip 1 – The Business Cards & Flyers

Business cards are great for additional recommendations  and word-of-mouth advertising.

Giving a business card to a potential customer or a current customer will give your business the chance to be continuously contacted by the same customer, or be referred to by a previous customer who gave your business card to someone else.

Key Information for your Business Cards Include: 

1. Business Name & Logo
2. Your Name 
3. Work Phone
4. Work Address/P.O. Box 
5. Website URL
6. Social Icons

After you’ve created your business cards, you can then create brochures, postcards, or flyers to advertise the various services you have to offer. Have materials you can hand out that have additional information about the services your business offers.

Information on these materials should highlight the following:

1. Your service guarantees/advantages of your services
2. A short about us  blurb
3. Services you offer
4. Contact Information

Don’t know where to start to get affordable and well-designed print materials?

1. Vistaprint has an array of business card and flyer templates you can use to create a quick and well-designed print ad for your business!
2. If you are a do-it-yourselfer, check out Canva. Canva provides various free designs for you to plug and place information, or the option to design your own prints, your way. Shipping is quick and affordable too.

Tip 2 – Connect with Local Businesses

Your community can offer your business endless opportunities. Take advantage of what is around you to expand your clientele and grow your business.

1. Offering Your Services to Local Senior Demographics
   1. Many of our current trades professionals get a large portion of their jobs from local senior centers. Working with senior living facilities or neighborhoods can open a door of opportunity for your business.
   2. You can provide management with your flyers or business cards, and offer a discounted service or two. This will allow you to get your service in the door and acquaint yourself with neighbors and friends of the community.
2. Working with Rental Owners or Property Management Companies
   1. Similar to senior facilities, rental and property management groups have the ability to provide your business with streamlined services.
   2. Visit local property management companies and offer a couple of discounted services for them, and build a relationship of trust and credibility through continued quality service.

Tip 3 – Enhance Customer Experience

In order for your business to enjoy long-term growth, you have to keep your customers satisfied. 91% of consumers ages 18-34 years old trust businesses with positive reviews. One of the best ways to keep your customers satisfied is by providing an easy and streamlined process for your customers each time you interact with them. 

What does it mean to have a streamlined process? 

1. First, this means keeping customer conversations and job history stored in one place. 
   1. This organization will allow you to provide consistent quality services and remember past notes and specific requests requested by each customer. 
2. Second, this means having a system in place to support digital payments and invoicing. 
   1. Allowing your customers to receive an invoice or a receipt of a job before payments elevates their experience – they can visualize exactly what they are paying for. 
   2. After receiving an invoice, it is essential for them to be provided with options. Having the ability to choose if they wish to pay digitally, or by printing their invoicing and mailing you a check allows provides customers with the convenience needed to incentivize a positive review. 
3. Finally, this means getting organized and having a digital calendar that updates as each job is added or removed. 
   1. When you have a schedule that automatically adds and updates each of your new or delayed jobs, you present yourself as a true professional in the eyes of your customers. 
   2. This means you won’t miss jobs that you scheduled via text, you won’t forget about jobs you missed because of bad weather or personal events, and you’ll be able to map out your work for the week or month and plan accordingly.

Adopting a streamlined process will allow you to provide consistent quality services to each and every one of your valued customers. Streamline your business with Lawn Buddy’s Customer Relationship Management (CRM) feature.

|    Get My CRM Features    |

If you’re having issues sending out an invoice or would like a personalized walkthrough, give us a call at (316) 247-2184, or schedule an appointment.